Saturday, 17 December 2016

WHAT IS PREVISUALIZATION?

Previsualization (also known as previs, previz, pre-rendering, preview or wireframe windows) is a function to visualize complex scenes in a movie before filming. It is also a concept in still photography. Previsualization is applied to techniques such as storyboarding, either in the form of charcoal drawn sketches or in digital technology in the planning and conceptualization of movie scenery make up. 
Digital Previsualization 
Digital previsualization is merely technology applied to the visual plan for a motion picture. Coppola based his new methods on analog video technology, which was soon to be superseded by an even greater technological advance—personal computers and digital media. By the end of the 1980s, the desktop publishing revolution was followed by a similar revolution in film called multimedia (a term borrowed from the 1960s), but soon to be rechristened desktop video. (Source:Previsualization - Wikipedia)


Srushti Labs is working on bringing close to reality approach for pre-visualisation. In the process, we made couple of videos using the recent pre-visualisation tools for showcasing.

Srushti Labs is the research division of Srushti Creative Studio (www.srushticreative.com)

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