WHAT IS PREVISUALIZATION?

Previsualization (also known as previs, previz, pre-rendering, preview or wireframe windows) is a function to visualize complex scenes in a movie before filming. It is also a concept in still photography. Previsualization is applied to techniques such as storyboarding, either in the form of charcoal drawn sketches or in digital technology in the planning and conceptualization of movie scenery make up. 

Digital Previsualization 

Digital previsualization is merely technology applied to the visual plan for a motion picture. Coppola based his new methods on analog video technology, which was soon to be superseded by an even greater technological advance—personal computers and digital media. By the end of the 1980s, the desktop publishing revolution was followed by a similar revolution in film called multimedia (a term borrowed from the 1960s), but soon to be rechristened desktop video. (Source:Previsualization - Wikipedia)

Srushti Labs is working on bringing close to reality approach for pre-visualisation. In the process, we made couple of videos using the recent pre-visualisation tools for showcasing.

Srushti Labs is the research division of Srushti Creative Studio (www.srushticreative.com)

What is Holography 3D and how it works

Holography is the science and practice of making holograms. Typically, a hologram is a photographic recording of a light field, rather than of an image formed by a lens, and it is used to display a fully three-dimensional image of the holographed subject, which is seen without the aid of special glasses or other intermediate optics.

How it's Work:

Holography is a technique that enables a light field, which is generally the product of a light source scattered off objects, to be recorded and later reconstructed when the original light field is no longer present, due to the absence of the original objects. Holography can be thought of as somewhat similar to sound recording, whereby a sound field created by vibrating matter like musical instruments or vocal cords, is encoded in such a way that it can be reproduced later, without the presence of the original vibrating matter. (source: Holography - Wikipedia )

A 3d holographic projection test showcase done at Srushti Labs. We had created the required 3d assets, motion graphics, Vfx and implemented the required holographic techniques to achieve this. Holographic Projections are going to have a tremendous impact on the way we interact in the...Read more

Best Related Blogs on Augmented Reality :

• What is Holographic 3D?

 

Srushti Labs is the research division of Srushti Creative Studio (www.srushticreative.com)

for more details: 3D Hologram projection

 

 

Future vision of "Amaravati" the new capital city of Andhra Pradesh

Amaravathi is a village in Guntur district of the Indian state of Andhra Pradesh. It is located in Amaravati mandal of Guntur revenue division, on the banks of Krishna river. Amaravati, the new capital of Andhra Pradesh was named after this historic village and is also a part of Andhra Pradesh Capital Region.

Although now it is officially designated as a village administered by a gram panchayat, it is an important historic town, and served as the capital of the Satavahana kingdom in ancient days. Sri Amaralingeswara Swamy temple is located at the Amararama Pancharama Kshetra site in this village, which makes it a holy town for the Hindus. It is also a historic Buddhist site, and the Amaravati Mahachaitya stupa was built here between the 2nd century BCE and the 3rd century CE, Designated as a historic site by the Government of India, Amaravati has been chosen as one of the sites for Heritage City Development and Augmentation Yojana (HRIDAY) scheme of Government of India.

Amaravati is the planned capital city and de facto seat of governance of the Indian state of Andhra Pradesh. It is located on the southern banks of the Krishna river in Guntur district, within the Andhra Pradesh Capital Region. The foundation stone for the planned city was laid on 22 October 2015, at Uddandarayunipalem area by the Prime Minister, Narendra Modi The cities of Guntur and Vijayawada are the major nearby cities to the state capital  (source: Amaravati (state capital) - Wikipedia)

Srushti IMX created an Interactive VR application for Andhra Pradesh Non Residential Telugu Association(APNRT). We created the interactive VR application for their upcoming building(APNRT ICON) at Amaravathi, Andhra Pradesh. All the 2d & 3d asset development, architectural visualisation, rendering and interaction coding is done by Srushti IMX. 

This video is compatible with all google cardboard devices, Samsung gear VR, htc vive and other popular VR devices.

AP-NRT Architecture Visualisation:

AP-NRT 360 degree VR Experience: 

APNRT Building Icon in VR Mode:

Srushti VIZ is approached by the AP Govt. to visualise a prestigious building that was to be constructed in Amaravati, the new capital city of Andhra Pradesh. It needed to explain the design philosophy, highlight the...Read more

For more details : APNRT Icon Building

3D medical visualisation for various stages of skin peel

Srushti VIZ is approached by Biotex, an anti ageing clinic, to help visualise the various stages of skin peel. This would help customers understand the proces is...Read more

For more details :  Biotex Medical video
 

How to work Interactive App with 360 degree visualisation

Interactive app for instant texture and design change. It is simple to learn and operate. This is recommendd for real estate, product designing, vehicle design and branding, games and consumer products whihc require design choices and selection.

For more Interactive Video walls

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Video walls

What is Augmented Reality(AR) And how does AR work

Augmented reality (AR) also known as Kudzi, is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.( Source : Augmented reality - Wikipedia) 

How Does "Pokemon Go" Work with Augmented Reality

This part is actually super simple: Like pretty much every AR game, "Pokemon Go" uses your phone's camera to place an image of a Pokemon within your surroundings, and the GPS, accelerometer, and compass give the game an idea of which direction your phone is pointing toward.



Target Tracking  

Augmented Reality Target Tracking test showcase done at Srushti Labs. Srushti created an AR target tracking mockup project. AR target tracking is widely used for Augmented Reality based games, presentations and interactive presentations. 

 
Object Tracking

Prototype for AR - Object Tracking. This method tracks the moving objects with assigned 2d/3d animated content. It also replaces the existing object with assigned 3d prop in real time. Object Tracking is recommended for consumer oriented promotions, events and product launches.

 

Best Related Blogs on Augmented Reality :

1. Augmented Reality (AR)

2. Augmented Reality and It’s Various Applications 

    

    

    

 

 

 

What is Projection Mapping And How It's use ful

Projection mapping, also known as video mapping and spatial augmented reality, is a projection technology used to turn objects, often irregularly shaped, into a display surface for video projection. These objects may be complex industrial landscapes, such as buildings, small indoor objects or theatrical stages.(Source by: Projection mapping - Wikipedia)

Projection Mapping test showcase done at Srushti Labs. We created the required conceptualisation, 2d assets, 3d assets, motion graphics, vfx compositing and mapping for the project. Projection Mapping grabs huge attention at product launches, events and prominent tourism locations.

 

We created projection mapping content for objects. Used a shoe, umbrella and tree to test the projection on irregular objects. 2d, 3d content and special effects are done by our studio team. We recommend object projections for product launches, events and showcasing material.

 

 

 Best Related Blogs on Projection Mapping:

1. Advantages of projection mapping

2. Projection mapping in tourism

3. Projection mapping for Events

Srushti Labs is the research division of Srushti Creative Studio (www.srushticreative.com)

For More Projection Mapping

Augmented Reality Object Tracking

This method tracks the moving objects with assigned 2d/3d animated content. It also replaces the existing object with assigned 3d prop in real time. Object Tracking is recommended for consumer oriented promotions, events and product launches.

For More : Augmented Reality videos

Future of large screen technologies

People go to the Grand Canyon to see the most visually stunning natural canyon in the world. But they come to Times Square to see the most digitally striking canyon in the world. Yes, that’s the impact of the largest and most expensive digital billboard in Times Square. The new screen stands eight stories tall and is nearly as long as a football field, biggest and the only one to cover an entire city block.
One of the oldest forms of advertising, billboards are attracting new attention as digital displays allow for new levels of real-time interactivity. So as the Read more...

1. OLED 
2. Bendy displays
3. Outdoor 3D screens

Advantages of projection mapping

Imagine looking at a sky full of stars onto one entire wall, there is no way you can take your eyes away from a visual like this. Now imagine a 360 degree panoramic image of the sky, which takes your brain to the universe in seconds. That’s the magic projection mapping weaves into your brain, leaving you enchanted.

Image Source: http://srushtiimx.com/advantages-of-projection-mapping/

  

Projection Mapping is a technique that uses specialized software and other technologies to manipulate projected images so they...Read more

 
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History of Virtual Reality

Virtual Reality (VR) has been making headlines for quite a while now. But did you know that the technology dates back to the 1950s? When the world was engrossed in Rock ’n’ Roll and jiving to the tunes of Elvis Presley, this technological innovation was slowly paving its way.

Image Source: http://srushtiimx.com/history-of-virtual-reality/

Douglas Engelbart, a young engineer was struck with a disruptive idea, to use computer for digital display. He connected the computer with...Read more




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What is immersive media experience

At different stages in our lives, we dive into the fantasy world. Be it as a child who loves to dress up as a cartoon character or as an excited adult who fulfils his dreams of becoming a pilot through simulators! After all, slipping away from reality breaks the monotony of life. This shift from the real world into a fictional one is called immersion. In today’s world, where technology controls most part of our lives, immersion means not just being informed or entertained but actually.....Read More

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What is Holographic 3D?

They say a picture is worth a thousand words. But when a picture is more than a visual, it becomes an experience worth a million! Such is the beauty of 3D images. And a technique called Holography further enhances it. We’ll tell you how? Holography makes it is possible to reconstruct 3D images using holograms.

A hologram is the recording then reconstruction of all the light-field information of an object. In other words, if you take the object you want to display, illuminate it with a laser, and interfere this scattered light with another laser, a recording of.....Read More

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Radical Journey Game

This game is set to keep you on your toes for a long time. This is one of the most addicting games from the bunch of our new games. It’s a test for your reflexes. Radical Journey is a minimalistic, fast-paced, arcade game where you need to shoot down barriers of three colours: red, yellow, and orange. The catch lies in destroying the barriers with the bullet of same colours!

How to play:

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Augmented Reality

Pictures in a book coming to life, walking inside a 3D virtual room, moving paintings, holographic displays of information… sounds like a scene from a sci-fi movie, or a page ripped out of a Harry Potter novel, doesn’t it? Well, Augmented Reality is no less than magical. Now you can actually experience all of this, with Augmented Reality.

Augmented Reality is being perceived as “the technology of the future”. It’s been in..See More

Image Source: http://srushtiimx.com/augmented-reality-and-its-various-applications/

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USE OF IMMERSIVE MEDIA

Have you ever been so engrossed in a book that you felt like you were living in that world. Immersive media technology is exactly like that, except here you don’t just imagine but actually see and feel that environment around you.

The Immersive Media immerses you into a new environment, that’s where it got its name from. Immersive Media has pushed the boundaries of virtual reality. It has...Read More

 

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Wonderful Game "Heo vs Flying Food"

A real fun game where you need to hit the flying targets. Keep an eye on the target, hit it before it enters your territory and save Heo’s home. Here’s what happens in the game…

Heo is having a nightmare in which flying food is trying to invade his home. Help him keep the flying fruit out of his home. Help Heo swing a stone at the flying fruit. Don’t let a single one pass Heo. The game ends if a....Read More

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Pepsi Perfect ad Making

Have you seen the Pepsi Perfect ad? Yes, the one that’s going viral.

Pepsi had come up with this great idea to bring the ‘Pepsi Perfect’ drink from the movie ‘Back to the future’ to the market. The campaign was rightly called— the future is now. They wanted....Read More

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Making of India's Biggest Motion picture Baahubali

Baahubali, the name needs no introduction. The epic film garnered much acclaim from the audience as well as the critics. Baahubali has left everyone in awe of its spectacular visuals.

The splendid VFX not only nudged the film to a huge success but also took the Indian special effects scenario to the next level. And SrushtiVFX takes honour in... READ MORE

For more: SRUSHTI VFX